BankDhofar scoops Excellence Award in Customer Experience at TAS Awards 2025
BankDhofar has been awarded the Excellence Award in Customer Experience at the TAS Awards 2025 — a prestigious honour that underscores the bank’s steadfast commitment to service excellence and its leadership in shaping the future of banking in the Sultanate.
This year, BankDhofar also served as Event Partner of the TAS Conclave, held under the patronage of H.E. Qais Al Yousef, Minister of Commerce, Industry and Investment Promotion. Hosted by The Arabian Stories — Oman’s leading interactive digital media platform — the annual conclave has grown into one of the nation’s most influential gatherings of policymakers, business leaders, innovators, and changemakers. Now in its fifth edition, TAS Conclave 2025 provided a high-impact platform for forward-thinking dialogue on the Sultanate’s evolving socioeconomic landscape.
Themed “Reimagining Banking: Progressing Beyond Barriers in a Digital Economy,” this year’s conclave explored how digital transformation, artificial intelligence, and data-driven technologies are redefining financial services. Powered by BankDhofar, the forum convened regional and international banking, fintech, and technology leaders to spotlight the sector’s rapidly shifting role — from traditional service provider to architect of customer-centric, inclusive, and innovation-led financial ecosystems.
A key highlight was a panel featuring BankDhofar’s Wealth Division alongside executives from two of the bank’s strategic global partners, Mastercard and Infosys Financial Services. While the Mastercard representative shared global insights on payments modernisation, fintech collaboration, and emerging consumer trends, the Infosys expert discussed next-generation digital core banking evolution and best-practice international case studies. Their perspectives reinforced how such partnerships are accelerating BankDhofar’s transformation journey and supporting the broader modernisation of Oman’s financial sector.
BankDhofar’s sponsorship and active participation in the TAS Conclave reflect its long-standing commitment to national development and its alignment with the aspirations of Oman Vision 2040. The bank views the conclave as a vital platform for shaping ideas, policies, and collaborations that strengthen the private sector, drive economic diversification, and foster a culture of innovation across the country. Through its engagement, BankDhofar reaffirmed its role not only as a leading financial services provider but also as a strategic enabler of Oman’s long-term socioeconomic transformation.
BankDhofar’s own transformation journey is guided by clear strategic priorities rooted in innovation, operational excellence, and customer-centricity. Over recent years, the bank has modernised its core technologies, digitised key processes, and strengthened organisational agility — positioning it as a national leader in digital banking, advanced payments, and seamless customer experience. These efforts mirror the pillars of Oman Vision 2040, particularly in supporting innovation, empowering the private sector, and enabling a resilient, diversified economy.
Strategic collaborations have been essential to accelerating this progress. Partnerships with global leaders such as Mastercard and Infosys have helped BankDhofar introduce cutting-edge digital solutions, enhance security, and elevate the overall customer journey. These alliances also amplify the bank’s commitment to sustainable growth by promoting entrepreneurship, expanding digital financial inclusion, and investing in the development of Omani talent equipped for the future of finance.
Through its unwavering focus on transformation, collaboration, and customer excellence, BankDhofar continues to build a dynamic financial ecosystem that empowers individuals, strengthens businesses, and advances Oman’s ambitions for a competitive and technology-driven economy.
