BankDhofar and Mastercard launch the new Najm card inspired by football legend Messi
BankDhofar has celebrated the introduction of the Najm Platinum Mastercard credit card in the presence of football fans, Mastercard representatives, and the bank’s executive management. Featuring the image of global football icon and Mastercard Ambassador, Lionel Messi, the launch introduces a new, experience-driven offering for football fans in Oman.
As the first and only bank in the Sultanate to introduce such a product, Bank Dhofar is positioning itself at the intersection of finance, entertainment, and aspiration, redefining how customers engage with banking services.
The Najm card is more than just a payment tool; it is designed as an experiential lifestyle offering that connects everyday payments with customers’ passion for football, brought to life through Mastercard’s global sponsorship platform.
With football enjoying immense popularity across Oman, the card’s launch acknowledges the emotional connection fans have with the game and leverages that affinity to build deeper brand loyalty.
“This initiative reflects our commitment to innovation and to creating meaningful connections with our customers,” said Ashraf Khalid Al Battash, Head of Products, Segmentation, Cards & Bancassurance at BankDhofar. “By associating with one of the most recognized figures in global football through Mastercard, we are offering more than financial services — we are delivering experiences that resonate with the aspirations of all generations.”
“At Mastercard, we are committed to connecting people to their passions, and few passions unite people as powerfully as football, particularly across markets like Oman,” said Gina Petersen-Skyrme, SVP and Country Manager for the UAE and Oman at Mastercard. “Our partnership with Lionel Messi is such a unique asset, and today we are pleased to activate it in Oman as part of the Mastercard and BankDhofar Najm Platinum card launch for football fans and enthusiasts.”
At the heart of the launch is new opportunities for younger, digitally savvy consumers to enjoy a mix of rewards, experiences, and exclusive privileges. Customers who sign up for the card can enter a draw to win an exclusive signed Messi jersey by spending more than OMR 1,000 within the first six months from the launch of the product. The card also offers 10% cashback on favorite streaming platforms, such as Shahid, Netflix, TOD, Spotify, and Twitch, aligning with the entertainment preferences of all segments of society.
Beyond entertainment, the Najm card delivers a suite of lifestyle benefits designed to enhance everyday experiences. Cardholders gain complimentary access to airport lounges worldwide through Mastercard Travel Pass app, alongside deals across travel, hospitality, gaming, digital services, education, and fitness, including offers with IHG Hotels & Resorts, car rental services, Game Pass, Lingokids, and FIIT. Among additional perks are purchase protection insurance and discounts at VOX cinemas, ensuring that users can spend with confidence while enjoying added value.
By leveraging its exclusive partnership with Mastercard and aligning with one of the world’s most recognizable athletes, BankDhofar aims to boost card acquisition and usage while strengthening its share of the competitive cards market.
Ultimately, the Najm card represents a fusion of sport, lifestyle, and finance that not only celebrates Oman’s football culture but also sets a new benchmark for customer engagement in the banking sector.
